Disrupt

& Delight

Wishbone

WHO WE ARE

We are a one-stop shop for music & sound production based in New York City.

Founded by composer Višnja Kržić, we craft original music, sonic branding, sound design, and mix. Additionally, we provide music supervision, curation, and talent sourcing services to our clients.

At Wishbone, we believe in the power of collaboration. Whether it’s working closely with you to hit the brief and deliver exactly what you need, or offering creative ideas and influencing the process, our main goal is to be your go-to music and sound resource throughout the entire creative journey and bring your vision to life.

We also believe in achieving high standards and fast turnarounds while maintaining ethical and non-exploitative practices. We think this is not only possible but essential for preserving the integrity of our craft and ensuring the long-term success of our industry as a whole. That’s why we’ve committed to donating a portion of our company’s profits to the underrepresented communities that have shaped us.
If you ask us, everyone involved deserves their “lucky break.”

We're so glad you're here, and we’d love to help you create something amazing.

Meet Our Founder

Višnja Kržić is a composer and creative director in the domain of music & sound. Formerly a part of Q Department’s New York studio, Višnja orchestrated the music for Madison Wells Media’s interactive VR
and video game Chained: The Victorian Nightmare, co-produced sonic branding for Squarespace and Essentia Water, and collaborated on music for numerous TV commercials for brand accounts including
Audi, BMW, Google, Hennessy, and New York Times, on spots directed by Kathryn Bigelow, Roman Coppola, Mario Sorrenti, and Ian Pons Jewell, among others. The commercials aired regularly during the Super Bowl and won multiple AICP and Shots awards.

Višnja discovered the piano at the age of seven in her native Serbia and started composing in high school, inspired by the music of Philip Glass. She completed her B.A. in Music Composition at the
University of Arts in Belgrade, working meanwhile as an assistant to the renowned Balkan composer Goran Bregović, and her M.A. and Ph.D. at UCLA.

WHAT WE DO

We Love Helping Brands Sound Better

01 /

Custom
Music

Original Music

Re-Records

Music Catalogue Access & Customization

We create bespoke music for TV and online advertising, as well as trailers, films, and TV series. Additionally, we can customize any track from our catalogue or produce a cover of an existing song to suit the specific needs of your project.

02 /

Artist
Collaboration

Artist Sourcing & Negotiation

Songwriting & Production Collaboration

We collaborate with the top-quality recording artists, producers, and composers. From artist selection and contract negotiations to full production, we manage every step of the process.

03 /

Music Supervision

Music Search

Music Curation

Rights Negotiation & Clearance

Our connections in the music industry enable us to work directly with record labels and music catalogues to source the perfect music for your project. We consult, creatively direct, and license any piece of music to complement your video. Additionally, we curate soundscapes and custom playlists for runway shows, retail spaces, hospitality, culinary establishments, and events, enhancing atmospheres and enriching experiences.

04 /

Sonic
Branding

Sonic Logo & Toolkit

Sonic Strategy

Sonic Audit

From a holistic sonic strategy to specific branded sonic logos, we work with you to create a sonic identity that embodies your brand. Our approach is methodical, spanning from the initial research and
exploration phase to creative production and final delivery.

05 /

Sound
Design

Sound Design

Product Sound Design

Experiential Sound

We craft sound design for TV and online advertising, as well as functional UX and product sounds for brands. We also collaborate with artists and brands to deliver highly customized experiences shaped by user interactions, from generative music to spatial audio.

06 /

Audio
Post

Final Mix

VO Record

We’ve partnered with Alicia Keys' Jungle City Studios, one of New York City’s most iconic recording studios, to offer the highest quality sound and mixing services in the industry. We deliver 5.1 stereo and Dolby Atmos spatial mixes.

our work

Stay tuned — something delicious
is in the mix!

OUR STORIES

Let's Amplify

Sonic Strategy

Music

Music becomes a powerful asset for brands when used strategically, offering distinctive ways to evoke emotions, tell stories, and foster deeper connections with audiences.

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Sonic Strategy

Sound

As the digital landscape grows more saturated, with customers interacting across various platforms—voice assistants, smart devices, podcasts, and apps, sound starts to play a critical role in helping brands stand out.

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Sonic Strategy

Immersive Sound

In today’s digital and multi-sensory world, brands can leverage spatial sound to create richer, more immersive experiences—whether on location or in digital realms like XR and the metaverse.

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Sonic Strategy

Choose the Right Sonic Strategy for Your Brand

A Sonic strategy entails the intentional, strategic use of music and sound to establish a unified sonic identity for a brand across all relevant touchpoints.

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